According to research conducted by the Osservatorio eCommerce B2c Netcomm, School of Management of Politecnico di Milano, online sales in Italy, is at + 20% compared to 2010.

The highest growth is recorded in the sectors:
– Mobile purchases (+ 210%)
– Fashion (+ 38%)

Sales made in 2011 compared to 2010:

Groupon
– Products (+ 24%)
– Services (+ 18%),
– Fashion (+ 38%)
– Publishing, music and audiovisual (+ 35%)

Amazon.it
– E (+ 22%)
– Smartphone (+ 210%)

Interesting is to detect the data inherent in the “boom” of the sites that sell coupons, including:
– Groupon
– Glamoo
– Groupalia
– LetsBonus
– Amazon.it (recently arrived in Italy)

The sectors recording higher growth are:
– Insurance (+ 22%)
– Tourism (+ 13%)

Online shoppers’ web shopper “Italians, are growing by about 7% in 2011, for a total of 9 million people (about one third of Internet users).

60% of the purchases are made in the North,
25% by the Centre
and 15% in the South.

The online Annual spending per buyer increased from 960 in 2010 to approximately € (+ 9% 1,050 euros in 2011).

In addition it is expected that by the end of 2011 will be delivered 32 million of orders (+ 26% compared to 2010).

The sale of smartphones rose from 26 million in 2010 to 81 million in 2011.

The UK market is worth over 51 billion euros,
the German one: 34 billion euros,
the French 20 billion euros,
Italian to 8 billion euros.

According to data from Human Highway, to October 2011, online buyers were 9.2 million.