Ranking of the Social Network. Growing: Tumblr (+ 120%), Pinterest (+ 111%)

Here are the rankings of social networks based on the growth, according to the GlobalWebIndex report, which analyzed the last nine months of 2014, then up to September 2014:

– Tumblr (Yahoo! properties) (+ 120%)
– Pinterest (of Facebook) properties (+ 111%)
– Facebook, growing just 2% since the beginning of 2014 and is very close to the saturation point.

The search for GlobalWebIndex was performed on a sample of over 40,000 people.

In absolute numbers, despite the lack of growth, Facebook, still remains the first social network for audience:

1) Facebook
2) YouTube (66%)
3) Google+ (66%)
4) Twitter (55%)
5) Instagram (15%)
6) LinkedIn (15%)
7) Pinterest (15%)
8) Tumblr (9%)
9) Badoo (9%)
10) Myspace (9%)

Tumblr and Pinterest have younger users.
70% of users are between 16 years and 34 years.
While Facebook has a more adult audience, with over 25% of subscribers / users over 45 years.

As for the app, used on mobile, from smartphones and tablet:
1) Snapchat (growing by + 56%)
2) Facebook (it has a 43% stake)
3) Facebook Messenger (it has a 27% market share)
4) WhatsApp (it has a 25% share) (WhatsApp is owned by Facebook)

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In Milan, the 73% of people use the internet. Censis research

Yet another first for the city of Milan: 72.8% of those who live in Milan uses the internet every day,
interacting with the web actively.

These are the data extrapolated from a Censis research.
Therefore, in Milan, it is connected online almost twice the Italian average.

Milan is also the most wired cities in Europe.

55% of people living in Milan, claims to be very satisfied with the services based on optical fiber.

Only in cases where you want to download a movie, this percentage drops dramatically.
And that means, that there is still a lot to work on “optical fiber”.

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Apple may abandon Google also in 2015, as Search Engine

“Dear” my Google “takes all and all”, now everyone is ready to mollarti.
After Firefox, the browser to surf the Internet of the Mozilla Foundation Group,
even Apple is willing to “say goodbye”.

In fact, Google’s behavior, as a search engine,
for some years, not like anyone anymore.
To SEO in particular.

The reason ?
The “human spies” Google calls “Quality rater”
ie those who should (according to them – ed) monitor
on the quality of the organic results, provided by Google
in the search box, for the sites positioned in an organic manner.

Such individuals, penalize sites so “Manual”
at their sole discretion, regardless of the “jokes”
on “quality standards” written in simple rules of webmasters from Google.

Google wants (wanted – ed) to manage everything and everyone, and this my “dear” Google,
It is no longer possible.
You have become the devil you said about not wanting to be,
Google’s famous motto: “Do not be evil!”

In 2015, finally, the agreement will expire, including Apple and Google for the default search engine, and already have come forward both Yahoo and Bing (Microsoft – ed).

And we’ll all be ready to toast the end of the monopoly of Google,
if in 2015, Apple will change partners for the results as the default search engine on their devices:
– Mac
– iPhone
– iPad

The news was broadcast from the site: The Information.

Apple has already eliminated the “default” is YouTube Google Maps within its search engine: Safari
on its products: Mac, iPhone, iPad.

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StartUp: I’ll tell you what really are the Start Up in Italy, Milan

In my almost twenty years of online experience (20 years on the Internet – ed), I’ve seen all the colors, as the saying goes: “the sorts of things.”

I have worked with companies: S.n.c., srl, and with much sought S.p.A. (Beware srl disguised as S.p.A., those are the worst – ed).

I missed so much “chats” StartUp or Start Up.

If you too, you’re looking for on the search engines, and on Google.it, first of all, beware of “enthusiasm” of the articles you read. The reality of things, as so often is quite different from the “chatter” read online. The experience, the real one and experience it for yourself: is the only answer to your questions and doubts about the StartUp or Start Up.

After receiving several requests from this type of companies: StartUp or Start Up, I decide to “experiment” on my skin, what it really means to work in a S.p.A. StartUp or Start Up, Milan.

Usual presentation small talk, and then welcome, we speak of pseudo-IPOs, business plan “rampant”, in short, the usual crap Italian = a lot of smoke and no fire.

Already from the analysis of the business plan, does not add up, they have almost 4 million euros of loss, for the first year, but then “magically” according to the “ad hoc written business plan”, from the second year , 4 million initial loss, is set at zero and goes into profit.
It is not a science fiction movie, but their business plan, did write in London, “by marketing guru.”

Although, I doubt that a serious investor might believe a business plan like that (I were the investor, there is not even one Euro would invest with a business plan like that – ed).

Oh well, I thought, “will not the usual f ** ari Italian style, there will be a minimum of study behind them, in this S.p.A. StartUp or Start Up”.

I start work, and I begin to ask for “human resources” to manage, but I am told that as a matter of costs, I have to coordinate with other countries: Egypt, Pakistan, India and other third world countries.
And now here, something I do not come back and to myself, I tell myself: “but if there are 4 million euros already budgeted loss, what can cost you have 2 more people, to manage in Italy?”

No way, the Pakistani, tells me that “I have to write a” project.
And I reply: “I design I have to write? If you do not know it, what to do, you want me to tell him?”

Then the Pakistani, a spy with the Egyptian, and show my e-mails response, sent to the Indians, that at least they had a minimum of intelligence, and they asked me information about the company.

In the end, I, that I should do web marketing strategies, start writing projects, on how to make a website. Hear, hear: do not even know how to make a website and what kind of website would have liked!

And began the first clashes in the S.p.A. StartUp or Start Up, Milan.

The Paraculo CEO, (which is nothing but the “figurehead” of the company, because who really has the dimensions, the “famous president popped out of thin air” caused the failure of several companies in Italy, and can not insist the company his name – ed), after a week I’ve been working without a contract, because they did not even have a HR manager who wrote the contract, on the day the contract is signed, after less than two hours, in the presence of Egyptian and Pakistani, right to “curry favor with the audience” and “to show a minimum of spine with the newest member,” he says, “and then, but think well, it’s a risk we take at most a pizza together!”

Simply put, the nominee, “qualified” as CEO, he wanted to have “liquidate” the same day the contract is signed, after making me work a week without a contract!
And already from here, I understand, that in this S.p.A. StartUp or Start Up, my days were numbered.

The reason: they did not know (and to this day do not know yet – ed) what to do, and I had to be the one to explain the Egyptian and Pakistani, how to do things!
And the question arises: “but since you, as you opened the Start Up or StartUp SpA, on what basis will you be able to meet the business plan timelines, although blatantly at a loss of 4 million euros for the first year, if You do not even know what dovote do? How do I know what you want to do in this SpA StartUp or Start Up? ”

In the end, “I can bring them to the right path”, or so I thought, and I begin to explain “the ABCs” of things: composition of the team, contacts with advertising agencies, budget to invest.

Everything seemed ok, including the CEO (the nominee – ed), who was “the best of a bad situation”, but still, he had calmed down, and let him do to me, given that he had to sign my contract, “let me work ! and do not waste my time every half a day with your account on the Social Network, who made you last year, and now you do not know to use! I am not your intern! I am the Online Marketing Manager ”

But one day, the “Happy Gang: an Egyptian, a Pakistani and an Italian CEO (the nominee – ed)” have a strong and heated discussion, I will tell my colleagues the next day: “I knew how screamed! It seemed that They should slaughter! ” in this S.p.A. StartUp or Start Up.

And what was the cause of the “disharmony between the parties”?

Nothing so “unexpected”, or at least for me, and for those who have a minimum of gray matter (brain – ed).
Our “magnificent heroes” of S.p.A. StartUp or Start Up, had discovered,
after I had spoken, for the umpteenth time with the Pakistani, who did not know what to do: what was normally done, that is, I said, “ok, these are 8 estimates, with our target, I start to set the web marketing campaigns, and with charts realize the Landing Pages, but the form of user contact where we get them? Who takes them in charge? Is there a call center (or contact center – ed)? ”

and he looks at me and says, “you have to manage them” ;-)))

And I, apart from the “belly laugh” made (not to cry for disorganization – ed)
after taking breath replied: “In your opinion, assuming that we will contact 1.5 million people, assume the worst, that” only “0.5% send you the data compiled on a Landing Page, as I do, I, who do not deal with call center (or contact center – ed) to gestirti 7,500 inquiries from potential customers interested in the products offered by your StartUp or Start Up? ”

Then, the Pakistani, embarrassed, I replied, “in Rome, there are ….”
I said, “Who?”
and he says, “call center in Rome”
and I said, “but look at that the CEO (the nominee – ed) had told me, that always a question of cost,
in Rome, there is only 1 (one) person available to answer the phone! ”
and he says, “no, there are 80 (eighty), all set in 10 days”
and I make myself another laugh (but still not to cry for disorganization – ed)

Then the Pakistani, go away … and refers to ‘ “merry band” on the same evening.
So that was, “the trigger”.
Or maybe not?
I doubt the chair. But that chair?
Remember to have asked for the replacement of the very low chair, with half back, that “danced” as well, with a chair with a 75 cm back, because I have to sit for 8 hours a day, it seemed like a legitimate request.
But obviously, the cost of the chair, he would “bust” too their business plan with over 4 million the first year loss :-p

The following week, the Paraculo the CEO (the nominee – ed), with “authoritative voice” calls me and shows me the letter of dismissal and says, “we did not see that you’ve done a lot in this period.”

Now, I concentrate deeply, count to 10, keep calm and remind myself that I am a professional and I say, “forget it. Better to lose that find them or the StartUp Start Up. Greet him, thank him, however, and put a X, as big as a house, for the next StartUp or Start Up which will contact you. ”

And so I did.
I signed the receipt of the “letter”, I said goodbye to my colleagues, you poor things, had tears in his eyes (as they too knew and know very well, “that death will die” if they continue to work with these “colorful characters” the StartUp or Start Up – ed).

So, remember you read that: the “easy (as false – ed) enthusiasm” that you’ll find inside the StartUp or Start Up, in Italy, in Milan, and elsewhere, are the prelude to the disaster that is about to befall you, and your career.

Meditate well, before accepting an assignment in a StartUp or Start Up.

Analyze well the business plan, do not be fooled by f ** ari with whom you will speak, and an “indefinite contract” then if you put 60-day trial, and try to “schiavizzarti” asking you to do things for them, that do not fit in your tasks.

Leave until you’re ahead or the StartUp Start Up, and saved!

startup-o-start-up-senza-ideesuccesso-fallimento-di-una-startup-o-start-upio-non-sono-il-futuro-startup-o-start-uplicenziamento-facile-startup-o-start-upfallimento-chiusura-startup-o-start-up

Yahoo! recovers positions: will be the default search engine in Firefox instead of Google

Allow me to say: “At last !!! It’s about time !!!”

Yahoo! has started to recover positions in the “search” or in searches that users perform, using its own search engine, in this case, connected to online browsers: Firefox.

After more than 10 years of “dominance” of Google, Yahoo! finally “raises its head”.

And if they do so also Our historical “search engines” Virgilio.it, Libero.it, etc.
would be a good day for everyone, but alas, they are all still “Google employees” in the sense that,
even if you go on various: Virgilio.it, Libero.it, etc.
and carried out a search, the search engine is always to Google.it
therefore, it applies both to remain on Google.it, or not? ;-p

Returning to the agreement between Yahoo! and Firefox (web browser Internet – ed)
Yahoo! is the default search engine on Firefox browser, initially in the U.S.A. (United States), until the end of 2014, while at the beginning of 2015, around the rest of the world for the various Yahoo! countries

The agreement between Yahoo! and Firefox, has an initial term of five years.

According to the latest data provided by StatCounter:
Yahoo! totals 10% of searches, the search engine, by means of computers in the U.S.A. (United States).
Google, on the other hand has a share of 67%.

Firefox has 10.4% of the market according to research by StatCounter,
while Chrome, the Google browser, was 33.5%.

The agreement between Yahoo! and Firefox, as well as PCs (personal computers – ed)
also cover research performed on the browser from smartphones and tablets.

Users of Firefox (owned by the Mozilla Foundation – editor’s note) will conduct their own research on the web browser for online browsing: Firefox, and will be given the results of Yahoo! and not those of Google.

With the agreement between Yahoo! and Firefox, Yahoo! aims to increase its share in the market of online searches, to also increase the turnover of advertisements on your platform Yahoo! Search Marketing.

You can download Firefox, free.

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Yahoo! buys BrightRoll: 640 Million dollars for video advertising

Here is the first major acquisition of Yahoo !, after selling part of its stake in Alibaba.

Yahoo! Focus in the field of video advertising.

In the US, Yahoo! had a market share in online advertising (digital – ed)
declined to 5.8% in 2013.
For 2014 will continue to lose up to 4.9%, analysts said.

So, to get stronger, Yahoo! acquires BrightRoll (video platform) for 640 million dollars.
The payment was made in cash.

According to the CEO of Yahoo !, Marissa Mayer, the videos represent the largest growth opportunity for Yahoo!

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SEO: Google no longer update the PageRank in the Toolbar

News a few weeks ago, but I had to wait before publishing,
to deepen the information better.
So my dear SEO, as they say in Rome, “and ‘mo f ** i know!”
If Google does not update as the data in the Toolbar PageRank, many SEO will be in serious difficulty.
And indeed: beginning on the first “collective redundancies” of SEO.
(I wrote a previous post, here is the link, the article: Companies looking for SEO Manager / SEO Specialist when Google does “disappear” their sites)
Therefore, this important information for all SEOs and website owners: no longer be available and updated.
And Google continues to “put a spoke in the wheels” to workers SEO and Web Marketing.
Google changes the cards “on the table”, to your liking, use and consumption!
And that’s not good!
Google: do not be evil!
First with the “not provided” in Google Analytics (and in all other statistics software – ed)
the keywords “click” by Google, will no longer be present in the statistical data,
and it will optimize the work of the organic results, and you have been forced to invest in Google Adwords,
to have a minimum of data on keywords!
and Google is grateful for the revenue with Google AdWords!
Now, Google also takes away the PageRank from the Toolbar, to penalize those who do SEO “Link Building” extreme (and / or a fee – ed)
Yes, because “it is forbidden” says Google, in the simple rules of webmasters.
Obvious: it is forbidden, because the Link Building has been “undermined” the Google “top secret” algorithm, and then, all he does lose money to Google, has become “no”!
Google does not want to divide “the cake” it ‘with SEO, it’ with web marketers.
John Mueller, Google, has also made it clear in a video:
It has reached the end of the important data in key SEO.
Farewell PageRank in Google Toolbar!

Companies seek SEO Manager / SEO Specialist when Google does “disappear” their sites

And ‘always so, it is never the fault of Google, but the SEO Manager / SEO Specialist.

Many heads / Head of SEO have fallen in recent months.
I wonder why …
How many former colleagues of phone calls I have received over the last 6 months!

Important Web Agency in Milan (and even some in Switzerland – ed), no “guide” and some “young kid” put in place of the SEO Manager / SEO Specialist
for “replacement” in haste and in fury … but … the results are not (and never will be – ed)
the same, because: the experience, the real one, you can not buy, my dear multinational with your wallet full of money to the shareholders, but with crumbs for employees.

And as a result, many companies: seeking SEO “good.” Even if someone has already fled to London …

But beware, for SEO “good” means that you have to bring all customer sites in the web agency
on the front page, no, in the first 5 positions, no, the number 1 !!! Otherwise you are not an SEO “good”.

Oh poor Italian (and also Switzerland, as they are looking for there too – Ed)

But is it possible that you never learn anything from Google ???
What enters the SEO now, if Google has penalized you, because “their spy” (individual named “quality rater” – ed)
There has banned the site from the results of the Google search engine?

But how do you evaluate a “good” SEO as “poor”?
Simple: you can not, until they get the ban by Google!
Until then all the SEO are good 😉

And you? What are you looking for a “young kid” SEO Junior, or Senior SEO / Head of SEO for your business?

When you understand …
… You can contact me by filling in the form below:


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