Yahoo! Yahoo! Directory will close permanently by the end of 2014

After 20 years the oldest and most important web directory: closes, because search engines are faster than a directory in the search of information.

And to think that Google did not even exist when Yahoo! Directory began to provide millions of users around the world lists of sites, ranked for each category, selected by its editors.

In 1994, Yahoo! Directory was known as “Jerry’s Guide to the Web and David”

In 1995, Jerry Yang and David Filo created: Yahoo!

In 1998, official year of the launch of Google, the search engine unknown to anyone, Yahoo! Directory was the most popular site for web users.

Yahoo! Directory had already ended, December 10, 2009, in various countries: in Italy, France, Germany and Spain.

What about 20 years of glory and history, Yahoo! Directory, that those who have online experience he will never forget …


16 years of Google. I will tell the story: Altavista-Yahoo-Google

Google today, the much-loved (and hated by many – ed) search engine,
He celebrates its 16 years.

Her story in brief:

– 1995: Larry Page and Sergey Brin (the two founders of Google – ed), had met in Stanford campus, to work on a new search engine. Originally it was not Google, but it was called: BackRub.
The algorithm was based on the principle of relevance of pages, known today as: Page Rank (or what remains of it – ed).

– 1997: registered the domain:

– 1998 was officially founded Google in a garage in Menlo Park (where currently there is also the headquarters of Facebook), Larry Page and Sergey Brin (the two founders of Google – ed) begins to take its first steps with what will become the most used search engine in the world.

– 2000: the birth of Google AdWords (Google’s flagship product which will become “the gold mine” for Google):
Google AdWords is the advertising management platform for text ads: Google’s main source of income.

– 2001: the birth of Google Image Search
specific search engine for images

– 2002: the birth of Google News
aggregator and news search engine

– 2003: the birth of Google Gmail
the “classical” free e-mail for users who wish to use them.
At the time it was Microsoft’s Hotmail, the world’s leading player, along with Yahoo! by number of accounts created by users with a need for e-mail, free of charge.

– 2004: Google goes public

– 2005: born Google Maps (which changed the lives of many of us, with its breath maps – ed) Google Earth and Google Analytics (which analyzes the website traffic, developing real statistics)

– 2006: Google buys YouTube (the video broadcast platform, the most used in the world)

– 2008: the birth of Google Chrome (the browser to “surf” the Internet), mainly, to take away market share from Microsoft’s Internet Explorer.
And also in 2008, it was born the operating system: Android (the smartphone revolution).

– 2010: born the first smartphone under the brand Google Nexus One

– 2011: riding the trend of social media, and especially to counter Facebook, also founded the social network: Google Plus.

And finally the much-discussed glasses that can record images with videos, photos, as well as to connect to the Internet: Google Glass.

But how did Google become so famous, great and powerful?

Not everyone knows this, and few remember (only those who can boast a long online experience lived those moments and “rode the wave” – ​​ed)

It was 2001 when Yahoo! in Italy was the second largest search engine (the first was Altavista, that “grind” over 14 Million Monthly Users – ed) replaced the Inktomi search technology to introduce that of Google.

This move allowed Google to have high visibility, within the Yahoo! Search
In summary: Yahoo! had millions of users around the world who were using their services, but when they tried the information or products or even curiosity, within the Yahoo! search engine appeared the page with the Google logo and of Google search results!

Congratulations to the “guru” of Yahoo! They started the guillotine on the head alone!

The agreement Yahoo! – Google lasted from 2001 to 2004.

And so it was, that thanks to this strategy of co-marketing (extraordinary for Google and suicidal for Yahoo!)
He just ate the small fish from inside the big fish Yahoo!
The rest of the story, you’ve already read and know.


E-Commerce: Social Media no longer affect purchases. After the fashion of the company.

The first question is: There is that social media have never really influenced purchases?

Who goes on Facebook, Twitter, etc. etc. etc., there should be on their own time.
So much “fooling around” and little ROI for the companies.
It is always known, but “fashion is fashion”
and social media have entered the heads (with little gray matter? – ed) to each of those who wants to ride the new wave.

Facebook’s revenue has nothing to do with the ROI of advertising campaigns on social media.
Facebook is one thing, your online campaigns on Facebook are anything but.

And millions of Italians who use them, use them in a “passive” like TV, they’re there, just to pass the free time.
Why should speak well of a product (of your – editor’s note) in their spare time on social media?

In fact, less than two years, by the last “glorious” research on Social Media, as the saying goes: “the rub”
(And all the sheep who followed the donkey in the last two years – ed).

The global report was produced by Capgemini, interviewing over 18,000 digital customers in 18 countries.

The physical store has a lot of importance for 72% of respondents.
67% consider the online store, which is important.
Social Media is in decline and do not affect purchases for e-commerce sites.


Facebook against Google, with Atlas: new system for online advertising

Let’s focus on the numbers:

– Google, closed the second quarter of 2014 with advertising revenues of 14.36 billion dollars.
– Facebook has closed the second quarter of 2014 with advertising revenues of 2.68 billion dollars.

The news, reported by the WSJ:

Atlas is the new advertising platform to Facebook aims to gain ground on Google in the field of online advertising.

Launch scheduled for next week.
This is a redesigned version of the Atlas Advertiser Suite.
Facebook bought the Atlas Advertiser Suite, in 2013, by Microsoft.

Both Google and Facebook aim to recognize, by automated tools, habits of smartphone and tablet users, as well as people who browse the web, with notebooks and PCs.


SEO positioning for Russia: Yandex. Text translation Italian-Russian

In Russia, unlike in Europe where Google spadrodeggia with various regional suffixes (.com / .fr / .es / .de and so on – ed) is not the first search engine, but it is (Яндекс).

For those who want to export to Russia (to do export – ed) with an e-commerce site in Russian Yandex it is the main “front door.”

To optimize an e-commerce site in Russia with the aim of facilitating our exports,
we need to understand the mentality and Russian culture.

The most popular e-commerce site in Russia, is not it ‘eBay nor Amazon,
but it is called:
The turnover of Ozon could reach by the end of 2014 a billion dollars.

The trading system of Russia off-line, in 2012, generated a turnover of 670 billion dollars, while the online, only 1.9%.
In China and Brazil, e-commerce accounted for, again in 2012, 5% of all transactions of the respective countries.

Russia, with regard to e-commerce, it is back to nine years than the U.S.A. and seven years than in Britain,

Both the U.S.A. that Britain, in 2003 and 2005, had registered the same volume e-commerce in Russia.
And this means that the Russian consumer model is similar to those in Europe and America, so the Russian model, could replicate that of the U.S.A. and Britain, according to the Morgan Stanley analysts.

Ranking of the most visited sites in Russia:
Avitus (online classified),
KupiVIP, Lamoda (clothing, footwear, accessories),
Biglion (discounts on bulk purchase)
Wikimart (online retail)
AnyWayAnyDay (tickets).

Social media is most common in Russia are:
– VK – VKontakte (ВКонтакте) (228 Million registered users)
It is a file sharing service that lets you download and share videos and music files without any limitations.

– Odnoklassniki (148 million registered users)
It is a social network to keep in contact former classmates (FB style – Facebook “primordial” – ed)

much more common than both Facebook.

The Russian market is growing strongly for several years, but the language used (the Cyrillic alphabet) is a barrier for many Europeans and even Americans.
The Cyrillic characters, for us Europeans, representing “an alien writing”, to say the least incomprehensible!
And this factor has made Yandex, the first player, in Russia, on online searches.

According to a study by Morgan Stanley, Russia,
It is the only outlet to the east of Europe, the crisis that has hit many European countries.

These forecasts according to Morgan Stanley:

2015, e-commerce in Russia will grow and is expected to increase from the current 12 billion dollars to at least 36 billion dollars.

This would represent the real boom for e-commerce sites in Russia.

And this growth will promote the market position of the Russian search engine Yandex.

Russia is the first country in Europe to many users, 71% of the population (87 million people) has access to internet.

The number of sales for luxury products related to fashion and design sectors increased by about + 30%.

87% of Russian users looking for products and services right on Yandex.

In Russia, Yandex, it followed by:
– Bing.

Every day an estimated nearly 60 million people who search the Internet using the search engine Russian

Provided, in Russia, 72 billion dollars in 2020 for e-commerce sites.



Posizionamento SEO Russia: Yandex
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