Audiweb – In October 2011: 27.3 million online Italian

Active users in the month of October 2011: 27,274,000

active users on an average day: 13124000

Time spent in average per person daily (hours: minutes): 1:21

Page views on average per day per person: 160

most important hourly bands:
————————————————– ——-
1) from 18:00 to 21:00: 6851000 * users connected to the Internet
2) from 15:00 to 18:00: 6839000 * users connected to the Internet
3) from 12:00 to 15:00: 6602000 * users connected to the Internet
4) from 09:00 to 12:00: 5657000 * users connected to the Internet
5) from 21:00 to 00:00: 5271000 * users connected to the Internet

* Active Users on an average day
————————————————– ——-

Ranking the most visited sites in Italy – October 2011
Website – Unique Monthly Users
. – 4036540
WindowsLive – ​​3148416 – ​​3135391 – ​​2402232 – ​​1482349 – ​​1255662 – ​​877672 – ​​753445 – ​​712725 – ​​615044 – ​​508244 – ​​393026 – 380870 – ​​366246 – 351600 – ​​337869 – ​​292643 – ​​251032

Video games, global market worth 65 billion euros

What is the value of the worldwide market for video games?
Between 57 and 65 billion euros

future predictions?
The video game market is expected to grow by 6.4%, to 2015.

China leads the standings and, even in this market, has a predominant role,
and is the fastest growing sector.
Italy is the 4th / 5th place in Europe for consumption: 1.035 billion Euro.

Some data on video games sales in international Blockbuster:
– Angry Birds: 500 million downloads
– Call of Duty: 6.5 million copies

LinkedIn: 135 million members around the world: open the headquarters in Italy

After Paris, Stockholm, London, Dublin, Amsterdam and Monaco,
LinkedIn opens its headquarters, today, even in Italy,

But in Milan, of course.

Ariel Eckstein (managing director for Europe, Africa and Middle East of the social network dedicated to the work) states that 52% would be ready to mobilize professionals’ in U.E. and U.S. .: ie, ready to relocate to Europe and the United States to continue to follow his career.

Facebook, worth 100 billion dollars. IPO between April and June 2012

The Wall Street Journal announced that Facebook is set to arrive on the stock exchange, through a planned maxi I.P.O. 10 billion dollars that could present between April and June 2012.

The documents to the SEC to initiate the procedure for listing, will be ready by the end of 2011.

Facebook, its expected value is 100 billion dollars, but much will depend on ‘from the market and the European economy, as for now, and no final decision’ has yet been taken on the final value of the company ‘.

Facebook, now has 800 million registered users.
The value of these users is estimated at an annual turnover of $ 4 billion.

In addition, Facebook will have to disclose their financial information by April 2011.

But why?
Why will exceed the threshold of 500 shareholders and S.E.C. It requires all companies with more than 500 shareholders to communicate, mandatory and publicly their financial information.

Mark Zuckerberg, founder of Facebook, the social network has a market share estimated at around 24 billion dollars.

21 million subscribers in Italy on Facebook

From where users connect?
13 million use it every day, and these:
7.5 million of users connect to Facebook from Mobile (Smartphone, and other devices)
(Extrapolated data by the Observatory Facebook (Facebook / Ads))
while total users, who use the mobile device’s network, according Audiweb, has 9 million people.

Also according to Audiweb data, the total number of users who use the Internet in Italy is 27 million people in one month.
While, on an average day are 13.9 million Italians who use the Internet and of these: 13 million use Facebook every day.

If the use of the Internet, in Italy, has been reduced to “chat”, “chat” and “gossip”, all day …
… When it may be a user of the genre?

Unfortunately, this is the portrait of ” Italian average user “who uses the net …
… And if you have switched from selling from 70 Euro to CPM, in 1998-2000, to the current 0.15 euros per CPM, for some years now, because there will be a …
and the answer is: the online user, very little that is (unfortunately).

USA: Sales OnLine at + 24.3%, in the Black Friday

For the uninitiated: What is Black Friday (Black Friday)?

Black Friday is a particularly important day for trading in the United States.
It is a good indicator for both the predisposition to purchasing, both for the ability of US consumer spending, and is carefully observed and expected by all financial analysts is that the stock market: American and international.

The United States is the first Friday following the Thanksgiving Day (Thanksgiving):
in U.S.A. is the starting day for the season of the “Christmas shopping”.
In connection with it, all the larger retail chains and major brands, making substantial discounts and promotions to entice customers to purchase, in order to increase sales.

There have been numerous online sales during Black Friday (Friday, November 25, 2011).
Sales on the web increased by 24.3%, according to data released by the Wall Street Journal.

Reporting a 39.3% of online sales on Thanksgiving Day.
Now dli observers U.S.A., focus on Cyber ​​Monday, which is the most awaited day for online discounts.

Italy and what happened?
Queues, jostling and crowds throughout Italy in the sale points where were Coin for sale 5,000 pieces (in “limited edition”) of duvets of a famous brand at just 10 Euros.
The initiative had charity and all the down jackets were sold in a few hours.

Hundreds of people have queued since dawn in front of Coin stores.
Word of mouth on the Internet did the rest.

3 women out of 4, at Christmas will do Shopping Online

What to buy online?
– Shoes
– Dresses
What will be the favorite color?
– Black
favorite brands?
– Marche Italian
Ideas and gifts for Christmas?
Trying more and more often on the web. The Internet has become indispensable to all “e-shopper”.
Online Shopping:
75% of those who buy online, and ‘are women
What is the average age?
– 25 – 50 years

50 billion Euro in 2012 will be the value of the Italian economy on the web

Basically it is the equivalent of 3% of P.I.L. Italian.
The sector of online gaming has a turnover of 12.5 billion euros and represents 25% of the total.
What are the sectors that will drive the Italian net-economy in 2012?
– Travel (15 billion euros)
– Online games (12.5 billion euros)
– Financial Services (10 billion euros)
– E-commerce (8.7 billion Euro)
– Sex OnLine (3.7 billion Euro)

The Reputation Online (Web Reputation)? Better social networks with respect to Blog

A survey of the University ‘Cattolica and Digital Pr called “Brands Social Media”, it is noted that,

companies that have the company blog, they realized that it does little good.
Social networks fighting corporate blogs “self”.

The user comments, are worth much more, than it writes the press office, paid by the company. It is obvious that loses importance the company blog.

Due to the crisis, companies, have “wake up” and are starting to think digitally.

Companies build their reputation on the web:
– Facebook
– Twitter
– YouTube

100 selected companies. The most important of the Italian market.

5 sectors analyzed:
– Consumer Electronics
– Cars
– Banks and Insurance
– Retail and Large Distribution
– Services

Italian turnover for Internet Sites to October 2011: Display and Affiliate

Net turnover – DISPLAY: 38,858,000.00 Euro

Net turnover – AFFILIATES: 25,082,000.00 Euro

Net Revenues – TOTAL: 63,940,000.00 Euro

Data provided by ‘Osservatorio FCP Assointernet

DISPLAY = On page Off page + Video + adv + Mobile advertising direct + Mobile display advertising Newsletters + / e-mail advertising + Other types.

AFFILIATE = Performance + Classified / Directories
The values ​​represent the advertising revenues (aggregated by type of product) of the Dealers who declare their data to the Observatory FCP-Assointernet.

Search for the type, this figure includes the estimated value by the Observatory FCP-Assointernet of Google’s revenue.

The Dealers who declare their FCP-Assointernet Observatory Data: AdSolutions; Advit; Arcus; Banzai; Good morning; ClassPubblicità; Dada; Ed. Condé Nast; Finelco; Hearst; Hi Media; Leonardo ADV; Free SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; RCS; Reed Business; SEAT; Sipra; Sky Advertising; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il Sole 24 Ore; Yahoo! Italy.